Internet Marketing for Small Business

August 15, 2008

How to get more business, more customers and make more profit for your small business with Internet Marketing.

If you own a small business or any business for that matter and don’t have a website that is marketed properly, then you are missing out on boat loads of customers and profit!

Most small business websites that we see are virtually “online brochures”, they are NOT set up correctly to get maximum traffic and conversions. The average small business website is created by a webmaster who usually works for a design team and yes, they build pretty looking websites that are coded nicely, BUT they are NOT optimized properly for SEO (search engine optimization), nor do they know how to convert customers!

In today’s Market, the small business who takes advantage and leverages clever internet marketing strategies, will dominate their market and their competition.

More than 60% of people search for a solution to their problem on Google than anywhere else now.

Forget the Yellow Pages being the first port of call for customers, it is far easier to type in the product or service into Google, MSN or Yahoo along with the location!

The question is do your prospective customers find YOUR website and business or your COMPETITOR?

The great news is you can achieve amazing results with the simple 3 step Internet Marketing Strategy for small business and literally dominate the search engines like Google without spending a lot of money on Pay Per Click for example.

Multimedia and Video marketing is one of the most potent internet marketing strategies online today, with multimedia and video marketing we can take your products and services to the internet marketplace in the most cost effective way and in many cases explode your website traffic and customer acquisition.

In the next few weeks, we will look at the anatomy of a great small business website and how to get more traffic, customers and make more profit which is what it’s all about.

-Andrew

Social Media and SEO – A Powerful Symphony of Two Parts

August 5, 2008

Many Internet marketing experts tout the relevant benefits of SEO and Social Media with some claiming that social media and Web 2.0 marketing are by far the most powerful networking strategies available today, whereas many other experts will stand by SEO as the most important foundation for website traffic, search engine ranking and relevance.

It certainly is official, SEO or search engine optimization and social media are definitely inseparable.  It has become obvious that a successful SEO campaign will not be as successful without leveraging the power of social media or Web 2.0.

After many months of testing and tracking multiple campaigns the results show dramatic increases when the power of both SEO and social media are combined.

It is one thing to bookmark effectively, create BUZZ in the social media circles and have your message go viral, but without well crafted on page optimisation, you will not get the full benefit of your social media and social marketing activities.

This simply is a magnificent Symphony of two parts, once the two are combined effectively, the penetration that your marketing message can achieve is simply astonishing.

If you want to grow your business in the fastest most effective way possible online today, then leveraging the power of social media combined with strategic SEO (search engine optimization), will be the smartest business move you can make RIGHT NOW!

-Andrew